Latonya Smith, visionary founder and owner of Lovely Candle Co., ignited a passion for elegance through fragrance. Driven by her unwavering dedication to curating exceptional scented products, Latonya created a brand designed to elevate moments, inspire serenity, and cultivate lasting memories.

Having navigated her own challenges, she discovered the transformative power of fragrance—a source of comfort, inspiration, and mindful calm. This experience became the foundation for Lovely Candle Co.’s mission: crafting exquisite, eco-conscious soy candles that not only enhance mood and reduce anxiety but also honor sustainability.

With every hand-poured candle, Elegance is Ignited, blending thoughtfully selected scents, natural soy wax, and premium ingredients to create an experience that is luxurious, calming, and unforgettable.